Episode 38: Ryan Esaki @ Ukulele Underground
These days the concept of a "startup company" is ingrained in our pop culture, with superstars like Elon Musk of Tesla & SpaceX, Mark Zuckerburg of Facebook, and Travis Kalanick of Uber making big waves in the news and changing the way more than a billion of people live their lives.
It's no surprise that everyone wants their own startup, and you can find piles of books, magazines, and blogs dedicated to teaching people what the "startup business model" is and how to get theirs off the ground.
Kauai native Ryan Esaki and his co-founders did not have such luxuries when they founded Ukulele Underground almost a decade ago, but they managed to crawl, climb, and stumble their way into success. Listen to how it all began, and how 3 great friends built their startup before it was the cool thing to do.